I recently took a quick visit to the Sony Building in NYC (Madison & 56street) and had the pleasure to demo the new 3D TVs. Sony has come up with something truly extraordinary here!.. The technology works similarly to the IMAX films or movies that are made in REAL3D for theaters. You still need a pair of special glasses to create the effect but Sony's 3D glasses are more thick, stylish and comfortable. This technology is being planned not only for movies but for video games and shows on Cable TV as well. I haven't been this excited about a Sony product since the original Sony PlayStation back in the mid-90s. This gives new definition to the way we think of a "flat screen" TV.... The FUTURE is NOW! ...An absolute must-have for my entertainment center. You can demo this technology by visiting the Sony Building at Madison Ave in New York City. Sony is also working on 360° 3D displays, check out the YouTube videos below.